Muller, Eitan. <br/><br/>
Innovation diffusion and new product growth / 
by Eitan Muller, Renana Peres and Vijay Mahajan. 
 - Cambridge, Massachusetts :  Marketing Science Institute,  c2009. 
 - xvii, 106 pages :  ill. ;  23 cm. 
 - Relevant knowledge series. .
<br/><br/>Includes bibliographical references (p. 85-100). 
<br/><br/><label>ISBN: </label>9780982387719 (pbk.) :  Rs.1970.00 0982387717 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing--Mathematical models.<br/>New products--Marketing--Social aspects.<br/>Consumers' preferences--Social aspects--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL