TY  - BOOK
AU  - Hanssens,Dominque M.
TI  - Empirical generalizations about marketing impact
T2  - Relevant knowledge series
SN  - 9780982387733 (pbk.) Rs.3183.00
U1  - 658.8007222 
PY  - 2015///
CY  - Cambridge, Mass.
PB  - Marketing Science Institute
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references
ER  -