Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 6th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xx, 346 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529899 (alk. paper) 0073529893 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>658.8  / WAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL [ Shelf 54]