Cruikshank, Jeffrey L.
The Apple way /
by Jeffrey L. Cruikshank.
- New York : McGraw-Hill, c2006.
- xviii, 206 p. ; 24 cm.
"12 management lessons from the world's most innovative company"--Spine.
Includes bibliographical references (p. 179-193) and index.
007063470X
Apple Computer, Inc.
Industrial management--United States.
Computer industry--United States.
Corporate culture--United States.
Success in business--United States.
658 / CRU
658 / CRU [ Shelf 12]