TY  - BOOK
AU  - Aiello, Giorgia
AU  - Parry, Katy
TI  - Visual communication: understanding images in media culture
SN  - 9781412962247
U1  - 302.23 
PY  - 2019///
CY  - London
PB  - Sage Publications
KW  - Mass media - Culture
KW  - Visual communication - Media
KW  - Media houses - Information
KW  - Media - Communication aspects
N1  - Table of Contents

Understanding images in media culture: methodological considerations
Identities. Envisioning the self in digital media
Communicating visions of collective identity
Ways of seeing difference beyond stereotypes
Politics. Images of politicians in the public sphere
The visual spectacles of protest and activism
Picturing international conflict and war
Commodities. The visual attractions of advertising and promotional culture
Visualizing lifestyles as commodities
Brands as visual experiences.


N2  - In today’s digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the ‘selfie’ across social media platforms, visual communication is increasingly central to our everyday mediated lives.

It is more important than ever to examine the social and cultural implications of mediated images – but how can we really interrogate the work that images do?

Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book:

Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis.
Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption.
Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images.
Shows you how to combine approaches and methods to best suit your own research questions and projects.  
An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

https://in.sagepub.com/en-in/sas/visual-communication/book245906
ER  -