Wilkinson, Nick <br/><br/>
Introduction to behavioral economics  

 - 3rd 
 - London  Palgrave Macmillan  2007 
 - xvi, 599 p. 
<br/><br/>Table of content  PART I: INTRODUCTION 1. Nature of Behavioral Economics 2. Methodology PART II: FOUNDATIONS 3. Values, Preferences and Choices 4. Beliefs and Expectations 5. Decision-making under Risk and Uncertainty 6. Mental Accounting PART III: INTERTEMPORAL CHOICE 7. The Discounted Utility Model 8. Alternative Intertemporal Choice Models PART IV: STRATEGIC INTERACTION 9. Behavioral Game Theory 10. Social Preferences PART V: CONCLUSION 11. Behavioral Economics: Summary and Outlook 
<br/><br/> Description  The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well.  A perfect book for Economics students taking a module in Behavioural Economics at a higher undergraduate level, or for students with an economics background taking a behavioral economics module at a Master's level.   
<br/><br/><label>ISBN: </label>9781137524126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects<br/>Rational choice theory<br/>Management science<br/>Microeconomics<br/>Economics
<br/><br/><label>Dewey Class. No.: </label>330.019  / WIL