TY  - BOOK
AU  -  Tomczak, Torsten 
AU  -  Kuss, Alfred 
AU  -  Reinecke, Sven 
TI  - Strategic marketing: : market oriented corporate and business unit planning
SN  - 9783658184162
U1  - 658.802 TOM 
PY  - 2018///
CY  - Germany
PB  - Springer
KW  - MARKETING- MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -