TY  - BOOK
AU  -  Calkins, Tim 
TI  - Breakthrough marketing plans: : how to stop wasting time and start driving growth
SN  - 9781349959556
U1  - 658.8 CAL 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing- Planning
ER  -