Khurana, Rakesh <br/><br/>
Strategic marketing management concepts & cases:   an Indian context / 
Rakesh Khurana and A N Ravichandran 
 - Delhi :  Global Business Press,  [n.d.] 
 - xi, 257p., 24cm 
<br/><br/><label>ISBN: </label>8172400837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning--Case studies<br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / KHU