TY  - BOOK
AU  - Arons,Rick
TI  - Euromarketing:  a strategic planner for selling into the New Europe
SN  - 8172400454
U1  - 658.8 
PY  - 1994///
CY  - Chicago
PB  - Global Business
KW  - Marketing
KW  - Eurpoe
KW  - Strategic alliances (Business)
KW  - Europe
ER  -