TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Competitive marketing:  a strategic approach
SN  - 0046582657
U1  - 658.8 
PY  - 1987///
CY  - London
PB  - George Allen & Unwin
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
ER  -