Bonoma, Thomas V <br/><br/>
Managing marketing :   text, cases and readings 

 - New York :  Free Press,  1984 
 - xxiii, 522p., 30cm 
<br/><br/><label>ISBN: </label>0029037204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits--Case studies<br/>New products--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / BON