TY  - BOOK
AU  - Blackwell,Roger D
AU  - Engel, James F
AU  - Kollat, David T
TI  - Cases in consumer behavior
U1  - 658.8342 
PY  - 1969///
CY  - New York
PB  - Holt, Rinehart & Winston
KW  - Consumers
KW  - Attitudes
KW  - Marketing research
ER  -