Usunier, Jean-Claude <br/><br/>
Marketing across cultures 

 - 2nd ed 
 - London :  Prentice Hall,  1996 
 - xiii, 576p. 24cm. 
<br/><br/><label>ISBN: </label>0132361752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / USU