TY  - BOOK
AU  - Fine,Seymour H
AU  - Permut, Steven E (ed)
TI  - The Marketing of ideas and social issues
SN  - 0030592771
U1  - 303.4 
PY  - 1981///
CY  - New York
PB  - Praeger
KW  - Marketing
KW  - Case studies
KW  - Social aspects
KW  - United States
ER  -