TY  - BOOK
AU  - Haywood,Roger
TI  - Manage your reputation:  how to plan public relations to build and protect the organization's most powerful asset
SN  - 0749437944
U1  - 659.2 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Customer relations
KW  - Marketing
ER  -