TY  - BOOK
AU  - Bossidy,Larry
AU  - Charan, Ram
TI  - Confronting reality: doing what matters to get things right 
SN  - 1400050847
U1  - 658.406 
PY  - 2004///
CY  - New York
PB  - Crown Business
KW  - Organizational change
KW  - Realism
KW  - Success in business
N1  - The book shows how companies can succeed if they return to reality and examine every part of their business. It is based on a simple concept, but many companies approach strategy and execution in a surprisingly unreal manner and even the simplest of measurement methods, like the business model, are not applied correctly. Cisco, 3M, KLM, Home Depot, and the Thomson Corporation are a few of the companies that are examined. To demonstrate how to examine a business using the business model, it mapped out external variables, financial targets, internal activities, and an iteration stage to prove how a dynamically evolving business model will help improve performance
ER  -