TY - BOOK AU - Tum,Julia AU - Norton, Philippa AU - Wright, J Nevan TI - Management of event operations SN - 0750663626 U1 - 394.2068 PY - 2006/// CY - Amsterdam PB - Elsevier Butterworth Heinemann KW - Special events KW - Management N1 - The book provides an introduction to the management of operations for the event planner and venue provider. Taking a holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders ER -