Wedel, Michel <br/><br/>
Market segmentation :   conceptual and methodological foundations / 
Michel Wedel and Wagner A Kamakura 
 - 2nd ed 
 - Boston :  Kluwer Academic Publishers,  1999 
 - xxii,382p. 24cm 
 - International series in quantitative marketing .
<br/><br/><label>ISBN: </label>0792386353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmention--Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.802  / WED