TY  - BOOK
AU  - Wedel,Michel
AU  - Kamakura, Wagner A
TI  - Market segmentation: conceptual and methodological foundations 
SN  - 0792386353
U1  - 658.802 
PY  - 1999///
CY  - Boston
PB  - Kluwer Academic Publishers
KW  - Market segmention
KW  - Statistical methods
ER  -