McGrath, Rita Gunther <br/><br/>
Market busters :   40 strategic moves that drive exceptional business growth / 
Rita Gunther McGrath and Ian C MacMillan 
 - Boston :  Harvard Business School Press,  2005 
 - viii, 264p, 24cm. 
<br/><br/>If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust?The authors argue that an answer to this question lies in Market Busters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a companys existing business platform if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively 
<br/><br/><label>ISBN: </label>1591391237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Handbooks, manuals, etc.<br/>Strategic planning--Handbooks, manuals, etc
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MAC