Adekola, Abel <br/><br/>
Global business management :   a cross-cultural perspective / 
Abel Adekola and Bruno S Sergi 
 - Hampshire :  Ashgate,  2007 
 - 310p, 24cm. 
<br/><br/>This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes. 
<br/><br/><label>ISBN: </label>0754671127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization<br/>International business enterprises--Cross--cultural studies<br/>International business enterprises--Management<br/>International trade--Cross--cultural studies<br/>Multiculturalism
<br/><br/><label>Dewey Class. No.: </label>658.049  / ADE