Badan, B S <br/><br/>
Tourism marketing / 
B S Badan and Harish Bhatt 
 - New Delhi :  Commonwealth,  2007 
 - 342p, 21cm. 
<br/><br/>Marketing tourism unlike marketing any other commodity is quite a complex activity, because producer is selling a thing that do not have any physical existence and consumer's demand is his desire and feeling that he cannot show but express only which differs from in divided to individual. The complexity of marketing tourism as a phenomenon is described throughout the book. Maximum possible topics related to subject are covered and discussed widely those will definitely help students, teachers and researchers. 
<br/><br/><label>ISBN: </label>8131100626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>338.4791  / BAD