TY  - BOOK
AU  - Badan,B S
AU  - Bhatt, Harish
TI  - Tourism marketing
SN  - 8131100626
U1  - 338.4791 
PY  - 2007///
CY  - New Delhi
PB  - Commonwealth
KW  - Tourism
KW  - Marketing
N1  - Marketing tourism unlike marketing any other commodity is quite a complex activity, because producer is selling a thing that do not have any physical existence and consumer's demand is his desire and feeling that he cannot show but express only which differs from in divided to individual. The complexity of marketing tourism as a phenomenon is described throughout the book. Maximum possible topics related to subject are covered and discussed widely those will definitely help students, teachers and researchers
ER  -