TY  - BOOK
AU  - Derne,Steve
TI  - Globalization on the ground: media and the transformation of culture, class, and gender in India 
SN  - 9788178298269
U1  - 305.3896220954 
PY  - 2008///
CY  - New Delhi
PB  - Sage Publications
KW  - Middle class men
KW  - India
KW  - Attitudes
KW  - Middle class
KW  -  India
KW  - Social conditions
KW  - Sociology, Urban
N1  - This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations
ER  -