TY  - BOOK
AU  - Ireland,R Duane
AU  - Hitt , Michael A
AU  - Hoskisson, Robert E
TI  - Understanding business strategy: concept and case 
SN  - 9780324578997
U1  - 658.4012 
PY  - 2009///
CY  - Australia
PB  - South Western
KW  - Business planning
KW  - Case studies
KW  - Strategic planning
ER  -