The Global public relations handbook : theory, research, and practice /
Krishnamurthy Sriramesh and Dejan Vercic.
- New York : Routledge, 2009.
- xl, 951 p. 26 cm.
This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
9780415995146
Intercultural communication-- Handbooks, manuals, etc. Public relations-- Cross--cultural studies-- Handbooks, manuals, etc.