TY  - BOOK
AU  - Sriramesh,Krishnamurthy (ed)
AU  - Vercic, Dejan (ed)
TI  - The Global public relations handbook: theory, research, and practice 
SN  - 9780415995146
U1  - 659.2 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Intercultural communication
KW  -  Handbooks, manuals, etc
KW  - Public relations
KW  -  Cross
KW  - cultural studies
N1  - This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business
ER  -