Handbook of business practices and growth in emerging markets /
Satyendra Singh (ed)
- New Jersey : World Scientific, 2010
- xxx, 546 p. 25 cm
It covers all the major functional areas of business - marketing, strategy, operations and finance - in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture.
9789812791771
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