TY  - BOOK
AU  - Singh,Satyendra (ed)
TI  - Handbook of business practices and growth in emerging markets
SN  - 9789812791771
U1  - 658.0091724 
PY  - 2010///
CY  - New Jersey
PB  - World Scientific
KW  - Competition
KW  - Developing countries
KW  - Handbooks, manuals, etc
KW  - Industrial management
N1  - It covers all the major functional areas of business - marketing, strategy, operations and finance - in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture
ER  -