Big strategies for small business : exceptional projects in Europe /
Hans-Joachim Gogl and Clemens Schedler
- New York : Palgrave Macmillan, 2009
- ix, 334 p. 22 cm
This book is a new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.
9780230223318
Competition-- Europe-- Case studies Globalization-- Case studies. Small business-- Europe-- Management--Case studies Small business--Europe--Planning--Case studies Strategic planning-- Europe-- Case studies