TY  - BOOK
AU  - Enz,Cathy A (ed)
TI  - Handbook of applied hospitality strategy
SN  - 9781412905909
U1  - 338.4791 
PY  - 2010///
CY  - Los Angeles
PB  - Sage
KW  - Hospitality industry
KW  - Handbooks, manuals, etc
KW  - Hotel management
KW  - Restaurant management
N1  - This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy
ER  -