Heath, Robert L (ed) <br/><br/>
The Sage handbook of public relations / 
Robert L Heath 
 - 2nd ed 
 - Los Angeles :  Sage,  2010 
 - xvii, 773p. 26 cm 
<br/><br/>This book is global in scope and unmatched in its coverage of both academic research and professional best practice. It explores: presents major theories in the words of the leading advocates for each theory; covers the full range of theory, research, and practice in the discipline; positions public relations as a positive force to help make society more fully functional; challenges academics and practitioners to identify best practices that can inform the work of those in the profession. 
<br/><br/><label>ISBN: </label>9781412977807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations-- Handbooks, manuals, etc
<br/><br/><label>Dewey Class. No.: </label>659.2  / HEA