TY  - BOOK
AU  - Balaram,S
TI  - Thinking design
SN  - 9788132103141
U1  - 745.20954 
PY  - 2010///
CY  - Los Angeles
PB  - Sage
KW  - Industrial design
KW  - India
KW  - Social aspects
N1  - Thinking Design looks at design in its broadest aspect, not limiting itself to fashion or fad. It shows how human need, which is the origin of design, is not only physical but also psychological, socio-cultural, ecological and spiritual. The book explores the intricate and multifarious relationship of design activity and product, with the India of Gandhi and of the following era. In its explorations, the book takes the reader through traditional age-old designs, bringing out the cultural roots of design, and moves on to new technologies and their design applications
ER  -