Halve, Anand Bhaskar <br/><br/>
Planning for power advertising :   a user's manual for students and practitioners / 
Anand Bhaskar Halve 
 - New Delhi :  Response Books,  2005 
 - 260p. 24cm 
<br/><br/>This book offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. The book is a simulation exercise from which they learn how to apply the principles. 
<br/><br/><label>ISBN: </label>9780761933540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising-- India.
<br/><br/><label>Dewey Class. No.: </label>659.1  / HAL