TY  - BOOK
AU  - Vilanilam ,J V
AU  - Varghese, A K
TI  - Advertising basics!: a resource guide for beginners 
SN  - 9788178293707
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
N1  - This book is a resource for anyone, who wishes to understand and unravel the exciting world of advertising. The book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. It discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department
ER  -