Sage brief guide to Marketing ethics 

 - Los Angeles :  Sage,  2012 
 - viii, 218p. 23cm. 
<br/><br/>Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This book  provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. 
<br/><br/><label>ISBN: </label>9781412995146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business ethics.<br/>Marketing--Moral and ethical aspects
<br/><br/><label>Dewey Class. No.: </label>174.4  / SAG