TY  - BOOK
AU  - Patel,Fay
AU  - Li, Mingsheng
AU  - Sooknanan, Prahalad
TI  - Intercultural communication: building a global community 
SN  - 9788132106340
U1  - 303.482 
PY  - 2011///
CY  - Los Angeles
PB  - Sage Publications
KW  - Globalization
KW  - Social aspects
KW  - Intercultural communication
N1  - In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure
ER  -