TY - BOOK AU - Fort,Rodney D TI - Sports economics SN - 9780136066026 U1 - 338.477960973 PY - 2011/// CY - New York PB - Pearson KW - College sports KW - Economic aspects KW - United States KW - Professional sports KW - Sports N1 - The book offer a dose of economic thinking to the business of sports. It help readers to understand the business side of sports and how it impacts the games seen at the stadium or in the arena. This edition features coverage on the role of electronic media, and the current economic situation ER -