Ford, David <br/><br/>
Managing business relationships / 
David Ford and others 
 - 3rd ed 
 - Chichester :  John Wiley,  2011 
 - xiii, 238p. 23cm. 
<br/><br/>This new edition of this book aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution. 
<br/><br/><label>ISBN: </label>9780470721094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business networks.<br/>Strategic alliances (Business)
<br/><br/><label>Dewey Class. No.: </label>658.044  / FOR