Tourism marketing /
Manjula Chaudhary
- New Delhi : Oxford University Press, 2010
- xiv, 390p. 24cm
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.