TY  - BOOK
AU  - Vohra,Rakesh V
AU  - Krishnamurthi, Lakshman
TI  - Principles of pricing: an analytical approach 
SN  - 9781107010659
U1  - 658.816 
PY  - 2012///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Pricing 2. BUSINESS & ECONOMICS / Accounting / Financial
N1  - Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics
ER  -