Leeflang, Peter S H <br/><br/>
Building models for marketing decisions / 
Peter S H Leeflang and others 
 - Boston :  Kluwer Academic Publishers,  2000 
 - xvi, 645p. 23cm. 
<br/><br/>This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models. 
<br/><br/><label>ISBN: </label>9780792378136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management-- Decision making-- Mathematical models<br/>Marketing-- Mathematical models
<br/><br/><label>Dewey Class. No.: </label>658.802  / LEE