TY  - BOOK
AU  - Flanagan,George A.
TI  - Modern institutional advertising: including corporate, corporate image association, service and all other major forms of non-product advertising 
U1  - 659.1 
PY  - 1967///
CY  - New York
PB  - McGraw-Hill Book
KW  - Industrial publicity
KW  - Corporate image
KW  - Institutional advertising
ER  -