Carpenter, Mason A.

An Executive's primer on the strategy of social networks [electronic resource] / Mason A. Carpenter - New York : Business Expert Press, 2010 - 1 online resource

This book defines social networking and social capital and also helps you understand the relationship between them. The book helps you to learn how to leverage the logic and structure of social networks through extensive discussions of successful models in action and enhance your strategies and competitive advantage.




Social networks
Business networks
Businesspeople--Social networks

302.4 / CAR