Thain, Greg <br/><br/>
Store wars  the FMCG battle for in-store and online success /  [electronic resource]  : 
Greg Thain and John Bradley 
 - 2nd ed. 
 - Chichester :  John Wiley and Sons,  2012 
 - 1 online resource 
<br/><br/> The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. 
<br/><br/><label>ISBN: </label>9781118374061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Retail trade
<br/><br/><label>Dewey Class. No.: </label>381.1  / THA