TY  - BOOK
AU  - Thain,Greg
AU  - Bradley,John
TI  - Store wars: the FMCG battle for in-store and online success 
SN  - 9781118374061
U1  - 381.1 22
PY  - 2012///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Marketing
KW  - Retail trade
N2  - The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=470591&site=ehost-live
ER  -