TY  - BOOK
AU  - Murphy,Herta A.
AU  - Hildebrandt,Herbert W.
AU  - Thomas,Jane P.
TI  - Effective business communication
SN  - 9780070187757
U1  - 651.7 22
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Commercial correspondence
KW  - Business report writing
KW  - Business communication
N2  - This book is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context
ER  -