TY  - BOOK
AU  - Thaler,Richard H.
TI  - Misbehaving: how economics became behavioural 
SN  - 9781846144035
U1  - 330.019 22
PY  - 2015///
CY  - United Kingdom
PB  - Allen Lane
KW  - Economics
KW  - Psychological aspects
N2  - Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments
ER  -