Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /
Lesley Everett.
- London : KoganPage, 2016.
- xii, 192 pages : illustrations ; 23 cm
ĉorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.
9780749471378 (paperback)
2015-040425
Branding (Marketing) Social responsibility of business. Corporate culture. Consumer behavior. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Leadership. BUSINESS & ECONOMICS / Management.